Top 5 Beauty Retail Apps on Android in New Zealand: Q1 2025

In the first quarter of 2025, the performance of the top beauty retail apps on Android in New Zealand showcased some interesting trends. Here's a closer look at each app's performance metrics, based on data from Sensor Tower.

SEPHORA - Beauty Shopping saw weekly downloads fluctuate between approximately 250 and 370, peaking at 372 in mid-March. Weekly active users remained relatively stable, with a slight dip from 5.1K to 4.6K over the quarter.

MECCA - Beauty Shopping began with 297 downloads, reaching a high of 525 in mid-January before dropping to 234 by the end of March. Active users showed a similar trend, starting at 5.9K, peaking at 6.3K, and ending just under 6K.

Think Dirty experienced varied download numbers, with a notable increase to 226 in late February. Revenue peaked early in the quarter at $59, with active users rising to 429 in the same period before declining.

Lush Fresh Handmade Cosmetics had a significant drop in downloads from 383 at the start to just 17 in late March. Active users mirrored this trend, falling from 441 to 54 by the quarter's end.

Lastly, Representante Eudora maintained a steady download rate, starting at 20 and ending at 35. Active users remained stable, hovering around 200 throughout the quarter.

For more detailed insights and data, visit Sensor Tower. These trends highlight the dynamic nature of the beauty retail app market in New Zealand.